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Kingly Street

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Julie Hamill: It’s worth living in London…for Selfridges

A famous 1990s advertising campaign placed the Oxford Street store at the heart of the city's history and identity
Julie Hamill
18th January 2026
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On London is run by Dave Hill, formerly the Guardian's award-winning London commentator, and written by him and an array of fellow Londoncentrics. It aims to improve the quality of coverage of London politics, development and culture.

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